Haier Industrial Park Overview

Nestled in Lahore, Haier Industrial Park stands as a premier manufacturing facility with an impressive annual capacity of 2 million units. Over the past 21 years, Haier has proudly established itself as the leading home appliance brand in Pakistan. Our signature products, including Haier Air Conditioners, Washing Machines, and Refrigerators, consistently dominate market share, reflecting our commitment to quality and innovation. As we expanded our portfolio to include deep freezers, commercial air conditioners, televisions, microwaves, and cooking appliances, our focus has remained on delivering high-end solutions tailored to our customers' needs.

Beyond our commercial successes, Haier Industrial Park plays a crucial role in community development. By creating thousands of jobs, we have bolstered Pakistan's manufacturing capabilities while demonstrating solidarity during times of crisis, such as natural disasters and the COVID-19 pandemic.

Innovative Launches and Recognitions

• Casarte Brand Launch (2023): Haier introduced "Casarte," a premium line inspired by Italian sophistication, embodying "Art of Home" for discerning consumers with cutting-edge technology and unparalleled quality.
• Dragons of Asia Awards (2022): Celebrating our marketing excellence, Haier's Digital Inverter+ Refrigerator earned the Black Dragon Award at the Dragons of Asia Awards 2022 for a standout integrated marketing campaign.
• Smart Home Expansion (2021 & 2020): Journeying into modern living, we launched Haier Smart Home in Faisalabad in June 2021, following the remarkable success of our models in Lahore and Rawalpindi, showcasing our range of IoT-enabled appliances.
• Notable Visits (2019): Our commitment to fostering international relations was highlighted by visits from high-profile leaders, including Chinese Vice President Mr. Wang Qishan and Prime Minister Imran Khan, who inaugurated Haier Industrial Park Phase II.
• First Smart Home Launch (2019): We pioneered Pakistan's first Smart Home in Lahore, revolutionizing living experiences with cutting-edge technology and convenience.
• IOT Innovations (2018): We implemented an IoT-enabled Smart Laundromat at Punjab University Girl’s Hostel to advance laundry solutions within the community.
• Award Recognition (2017): The Haier brand received accolades, winning the prestigious PAS Award, a testament to our commitment to excellence in customer satisfaction and industry standards.

At Haier, we remain dedicated to enriching lives through innovative, high-quality products and a steadfast commitment to our community.